MOLSON MOLSON M

Associated Creative Director
Online campaign for new beer, Molson M.

Challenge: To expand the campaign created for the launch of Molson M online.

Solution: Create an identity that would resonate with the target and give life to the campaign "Montreal Party Brewed Beer". Social media, such as event websites that promoted bars, restaurants, parties, etc, where individuals would go last minute to plan their night out.

Here, ads screening a live glimpse of the parties sponsored by Molson M would create intrigue and draw in the crowd.