CHILDREN IN NEED OF TREATMENT (CINOT) CINOT CANADA

Creative Director
Campaign for The Ontario Ministry of Health and Promotions highlighting CINOT, a program that provides urgent dental care, free-of-charge, to children and adolescents in low-income families.

Challenge: To bring public awareness of the program and erase any misunderstandings that the program was for the general public, but in fact for children and adolescents in desperate need of dental treatment that their families could not otherwise afford.

Solution: To reach the target audience using 2 different messages, one geared towards adolescents and the other towards the parents of young children. We used clear graphics without scare tactics to inform the public that help was available to them.