Guinness
Filming in Antartica for Guinness - Paulo Salomao

  Guinness 250 years

Director / Concept
Documentary in celebration of Guinness' 250 year anniversary.

Challenge: Diageo, owner of Guinness, wanted to commemorate the remarkable life journey of Arthur Guinness of over two centuries ago. Canadians were asked, "What would be a remarkable journey for you?" in a contest to have their dreams brought to reality.

Solution: Three stories were selected that connected with the values and legacy of Arthur Guinness. These individuals were then followed and filmed as they experienced their own remarkable journey. The footage was compiled into a 30 minute documentary to be screened in Ireland and selected events all over the world.



Filming in Antartica for Guinness - Paulo Salomao
Filming in Florida for Guinness - Paulo Salomao

“Before I started on this project, Guinness sent me to Ireland so I could experience the Irish culture that is so embeded in their brand philosophy. One of the biggest lessons of respect and integrity that I've ever had working with a brand.”

Paulo Salomão