HEATING, REFRIGERATION AND AIR CONDITIONING INSTITUTEHRAI CANADA

Creative Director / Concept
Video created for Optimum Public Relations Canada to support the campaign for their client HRAI.

Challenge: To come up with an online promotional video that would grab the attention of young Canadians to employment opportunities with HRAI.

Solution: Targeted to high school students in their final year, we needed a dynamic and fast paced experience to engage our already overloaded audience.

Our goal was to create a video that would create curiosity and interest towards the industry in a way that the audience could relate to. We used visually appealing elements at a fast pace for an exciting yet informative experience. Overall, our focus was on a tone that would speak to young Canadians on an equal level, without imposition, the last thing teenagers want to hear.